I took part in my first Ladies Night of the season on Friday at Silverhill School in Winterbourne. They have run several of these events in the past and operate them slightly differently to others i've been to in that they compile a list of the therapists and distribute it prior to the event so customers can ring the therapists to pre-book an appointment beforehand. I thought that this was a good idea until the night when two of my clients who had pre-booked didn't show. Luckily, I was able to fill the slots. I only offered Hot Stone Massage at this event as there were quite a few therapists offering the other treatments I do. The Hot Stone Massage went down a treat! I think I will see an increase in people wanting Hot Stone Massage over the next few months especially now the winter weather is creeping back in. Hot Stone Massage is great for improving the circulation, easing muscle tension and induces a deep state of relaxation.
The Ladies Nights are quite a social event and usually have a similar format - free drink on arrival, an area with stalls selling gifts, make-up, bags, jewellery etc, an area for holistic and beauty therapy which offers a wide range of treatments, and a few psychic / taror card readers. From a customers perspective, these events are a great place to socialise, buy gifts for people, try therapies that they've never experienced before and pamper themselves. From a therapists perspective, these events are a great way to meet fellow therapists, publicise their business and gain new clients.





